NBA Defines Latinos In The U.S.

The NBA on Thursday announced the schedule for its seventh annual Noche Latina program, which once again will celebrate their Latino fans and recognize their own players from Latin America, the Caribbean and Spanish descent. Latinos are a diverse mix of different cultures, accents and physical characteristics. However, the NBA seems to have it all figured out when it comes to describing their growing fan-base across Latin American and in U.S. Hispanic communities.

The Noche Latina month celebration will include games between, “Los Lakers” (Los Angeles Lakers), “El Heat” (Miami Heats), and “Nueva York” (New York Knicks), among others, which will be wearing a special uniform with their names translated to Spanish. During that time, Latino music, games and concerts will be available for the audience who attend the events.

A variety of performances and giveaways includes the National Anthem performed by Mariachi Monumentale de Mexico, color guard presentation by the Roberto Clemente Community Academy ROTC and Latin Rhythms Dance Company performing at halftime.

For this year, a campaign featuring Latino pride was created, in which a man speaking in English explains that although he is proud to be Latino, likes Spanish music, and futbol, he also feels very American, and enjoys basketball. (Take a look at the video here.)

“No, I don’t have a mustache; I don’t wear mariachi or flamenco outfits when I go out to town. Yes, I like salsa music, I like rock too. I am Latino and proud. I am American as well. And although I like futbol, the one that you play with your feet, I am 100 percent basketball. NBA is my game: passionate, exciting, unpredictable. This is me.”

Speaking in Spanish this time, a Latina is also presented, clarifying that she is more than an stereotype and although she does enjoy watching telenovelas, the true drama she is interested in is found on the basketball court. (Take a look at the video here.)

“No, I don’t have a small waist and big hips, nor many children or a Chihuahua as a pet. Yes, I speak Spanish, but my accent is from New York. I’m Latina and proud, I am American too. Passionate, sure, for what makes my heart beat. Although I enjoy watching the telenovela with my grandmother, my favorite drama is on the court. The NBA is my game, I’m from here.”


Posted on March 5, 2013, in Article and tagged , , . Bookmark the permalink. Leave a comment.

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