NBCLatino.com Launches

NBC is targeting Latinos who have grown up in bilingual households through the launch of their new website NBCLatino.com. According to Chris Peña, the site’s executive editor, “We want to tell the Hispanic-American story with Hispanic-American voices in English, It’s a young demographic; we know it’s a growing demographic.”

Read more about it at: http://mediadecoder.blogs.nytimes.com/2012/07/01/nbc-to-promote-web-site-for-latinos/

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Posted on July 9, 2012, in Article. Bookmark the permalink. Leave a comment.

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